We First Social Branding Seminar

Seminar Venue

The We First Social Branding Seminar will take place at the beautiful Marina del Rey Marriott in Marina del Rey, California just moments away from the pristine beaches of Los Angeles. Our event will be in the gorgeous Bayview Ballroom, offering rooftop views of the Pacific Ocean. The hotel also offers a pool, fitness center and cool outdoor “Glow” lounge complete with DJ. To find out more, visit the Marriott Marina del Rey Website.

Marriott Marina del Rey

Room Registration

Seminar attendees enjoy a special room rate of only $199.00 per night. Most rooms have at least a partial ocean view so you can learn about social branding AND feel like you’re on vacation. Even the ballroom has wall-to-wall ocean views! So book your room now. Room block registration ends January 23rd.

What's Included?

We First is determined to make this a very special training experience. To ensure you get the most from our time together, you will receive:

We First Seminar Workbook
Customized, actionable We First Social Branding Blueprint
Breakfast for each day of the seminar
Lunch for each day of the seminar
- Day One Lunch generously provided by Causecast with special presentation by Causecast CEO, Ryan Scott.
- Day Two Lunch generously provided by the United Nations Foundation with special panel discussion moderated by Aaron Sherinian, Vice President for Communications and Public Relations, UN Foundation.
A creative, focused and fun atmosphere so you get the most from the seminar!

Tentative Agenda

We First Social Branding Seminar - Registration (January 31, 2012)

2:00pm – 8:00pm: Attendee Registration (Marriott Marina del Rey Bayview Ballroom)

We First Social Branding Seminar - Day One

8:00am – 9:00am: Breakfast / Introduction

9:00am – 10:30am: MODULE 1: NEW MARKETPLACE
Section 1: Global Economy
Section 2: Social Technology
Section 3: Connected Customers

10:30am – 10:45am: Break

10:45am – 12:15pm: MODULE 2: BRAND DEFINITION
Section 1: Special Guest Speaker:
Carol Cone
Global Practice Chair
Edelman Business + Social Purpose
Section 2: Purpose
Section 3: Storytelling

12:15pm – 1:15pm: Lunch Sponsored by Causecast

1:30pm – 3pm: MODULE 3: BRAND PERSONALITY
Section 1: Listening
Section 2: Speaking

3:00pm – 3:15pm: Break

3:15pm – 5pm: MODULE 4: BRAND ALIGNMENT
Section 1: Adoption
Section 2: Integration

6:00pm – 8.00pm: ‘Wine, Dine & Refine’ Dinner at Café del Rey, Marina del Rey
One-on-one time with Simon Mainwaring and guest speakers, Carol Cone and Robert Tercek, to troubleshoot and refine your Social Branding Blueprint.

We First Social Branding Seminar - Day Two

8:00am – 9:00am: Breakfast / Introduction

9:00am – 10:30am: MODULE 5: BRAND COMMUNITY
Section 1: Partnership
Section 2: Contribution

10:30am – 10:45am: Break

10:45am – 12:15am: MODULE 6: BRAND COMMUNICATION
Section 1: Engagement
Section 2: Measurement

12:15pm – 1:15pm: Lunch + Panel Discussion Sponsored by UN Foundation

1:30pm – 3:00pm: MODULE 7: BRAND MAINTENANCE
Section 1: Momentum
Section 2: New Media
Section 3: Special Guest Speaker
Robert Tercek
Chairman
Creative Visions Foundation
Host: ‘This Week in Social Media’

3:00pm – 3:15pm: Break

3:15pm – 5:00pm: MODULE 8: BRAND MANAGEMENT
Section 1: Leadership
Section 2: Vision

5:00pm – 5:30pm: Close

Non-Profit Registration

Every paid registration for the We First Social Branding Seminar comes with an extra ticket so each attendee can invite a non-profit to attend for FREE. To register, simply send your non-profit guest to www.wefirstseminar.com/nonprofitregistration. The non-profit guest must enter the name of a registered attendee as well as their non-profit tax ID for verification. The non-profit ticket is free. All your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.

Event Presenters

Simon Mainwaring

Branding and social media expert, Simon Mainwaring, will lead the majority of the We First Social Branding Seminar, presenting to you cutting edge training, lessons and insights into how to define your purpose, build your brand community and leverage social media to build your profits and positive impact.

Carol Cone

At Edelman, Carol Cone provides strategic counsel to clients on the development of purpose, social issues and public engagement strategies, as well as corporate and brand citizenship. She has a deep commitment to innovative research with consumers, executives and employees. She works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ global consumer study and its Trust and Health Engagement Barometers to client assignments, reports and proprietary methodologies.
Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.
For more about Carol Cone, click here.

Robert Tercek

Robert Tercek is Hollywood's most prolific creator of interactive entertainment. He has produced hit titles on every digital platform, from TV to games to online and mobile devices. He served as President of Digital Media for OWN: The Oprah Winfrey Network, and previously served in executive leadership roles at Sony Pictures Entertainment, MTV: Music Television and several startup technology companies.
For more about Robert Tercek, click here.

Event Sponsors

Causecast offers an engaging, web-based solution that's a one-stop platform to engage your workforce in innovative volunteering and giving programs. Managed with a simple, secure website, you can automatically track, reward, and communicate your company's collective impact to staff, customers, and investors. Coordinated disaster response campaigns, integrated social media and game mechanics are all leveraged in the most advanced system of its kind. Causecast’s mission is to create an ecosystem where every company engages their employees and customers to contribute to the greater good.

It takes all nations and all sectors to make progress on the most important and far-reaching international challenges. The UN Foundation is an advocate for the UN and a platform for connecting people, ideas and resources to help solve global problems. It builds partnerships, grows constituencies, mobilizes resources and advocates policy changes to support the UN’s work for individual and global progress. The main issue areas that the Foundation addresses are child health, climate change & energy, sustainable development, technology, women and population, and supporting the United Nations. Some of the biggest global campaigns that the UN Foundation has been involved in include Nothing But Nets, the Measles Initiative, Better World Campaign, Climate Change, amongst others. They are also active in youth engagement and efforts to rebuild Haiti. To learn more, click here.